Standard Conventions
Headers
We use Title Case for headings/headers (h1, h2, h3, h4…).
Images and Files
File sizes are very important when it comes to websites, for both speed/performance and for keeping within the storage limitations of web servers – any image should be ‘web-readied’ and any files should be compressed for web, e.g. documents in print resolution should be saved as a reduced sized PDF.
We have a maximum file size limit for uploads, to stop huge files from being uploaded.
File Types
Files: Generally speaking, the vast majority of files should be uploaded as compressed PDF files. Exceptions could include an application form for a job vacancy as an example, which might need to be a Word doc to allow applicants to fill it out digitally.
Images: the new standard file type for images on websites is webp. Jpg and png still exist on the websites and work fine, but we’ll be shifting to webp for new image based content.
Videos and Galleries
YouTube embeds used for videos. Services like Flickr and Google Photos used for photo galleries. By hosting videos and photos externally, we’re able to make big savings on server storage.
Labelling Files
Images should be labelled appropriately for SEO and to make it easy for us to find when searching media. Typically a file should start with the schools initials, include relevant descriptive keywords, and end with the year uploaded. E.g. if uploading an image of the PW headteacher with some students you might label it like so:
pw-headteacher-students-2025.webp
The same conventions apply to files, e.g:
pw-inclusion-guide-for-parents-2025.pdf
Though for some files that are typically replaced, like policies, we’ll often omit the year from the file name and include that in the file’s title instead (if appropriate), meaning we can simply replace the file and keep the same link/address.
Categorising
All images/files should fall under at least one category.
Images:
- If the image is a one off and it isn’t likely to be used anywhere else, this can fall under ‘Article Images’ only
- If the post will expire at some point (i.e a post about an upcoming event) then the image could also be categorised under ‘Temporary Images’. This makes it easy to locate media that’s no longer needed when clearing the websites of files that are no longer required
- If the image is a really nice, professional, high quality photo that would be useful in galleries, then it can be added to other ‘Gallery’ sub categories. E.g. a photo from results day can also be added to ‘Performance’
Files:
If the file falls under an existing file category, e.g. ‘Ofsted Reports’ or ‘Policies’ then this category should be set, otherwise, it should be added to the ‘Files’ category only.
Image Dimensions
Professional, high quality images that may be nice to use for article banners and galleries should be:
1200px wide, 72 pixels/inch resolution (for web)
Alternatively, 800px is fine.
In some cases where the image is simply a thumbnail logo, this may be done at a smaller size, as long as this isn’t being featured in the news feed, which requires a larger sized image. We do this for job vacancies, as an example.